Maven Clinic

You see an ad for a telehealth app hiring their first-ever copywriter. One catch—it’s pre-COVID and no one knows what “telehealth” is.

Over the next seven years you go from creating the brand voice to leading the Copy Team, touching every letter from mission statement to in-app modal. And guess what? Maven becomes the largest virtual clinic for women and families in the world (and a 🦄).

Shoutout to design partners: Angie Golden Henry, Ryan Dutch, Allison Quick, Swathi Ghanta, Hanna Danielson, Anthony Capetta